The third annual OC Mobile conference will be held on March 10th, 2015 at the Center Club in Costa Mesa, California. Sign up today!

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Agenda

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10:30 – 11:00am – Registration

 

11:00 – 11:30 – Keynote: The Mobile Revolution – Gary Jabara, Mobilitie

 

11:30 – 12:00 – Keynote: How Analytics are Changing the Mobile Universe – Russell Ketchum, Google

 

12:00 – 12:20 – Company Presentations

Phind – Rishi Jhunjhnuwala

Smudge Laboratories – Kolhane Grooters

 

12:20 – 1:00 – Lunch

 

1:00 – 1:30

Customer Acquisition - Read More

Customer acquisition in the mobile space is turning into a sophisticated chess match with some of the brightest marketing minds in the world playing the game. If a consumer primarily uses social networking apps and games and is in a Best Buy while shopping on Amazon, using the least expensive phone on the market, what is the best ad to serve that consumer at this point in time? As big data turns to smart data and begins to drive new insights into consumer behavior, the puzzle becomes more complex and new strategies are evolving more quickly each day. Real Time Bidding (RTB) is providing programmatic ad buying to optimize conversions across multiple ad networks. At the same time, advertisers can model consumer behavior analytics to target marketing to specific consumer personas. What about the international markets and localizing ads? Then add granular GPS location to the mix and the complexities grow further. Learn about the pros and cons of the new mobile marketing platforms available to target consumers like never before.

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Peter Bohenek, Rhythm

Frank Flores, Moment M

Naushad Huda, XTOPOLY

 

1:30 – 2:00 -

Customer Retention - Read More

You just paid $1.00 per download to drive 50,000 downloads of your new mobile Game upon launch. Then you find out that after one month you have a 10% retention rate, so your customer acquisition is not $1, it’s $10. The Quality of App Experience (QoAE) is critical to app developers, device manufacturers and carriers alike. From a performance perspective, if consumers are using resource intensive apps on a slower phone or high bandwidth consuming apps while on a low signal strength network, they could abandon the app, network or device. Then add the user interface factors to the equation and the complexities increase. Sometimes consumers abandon mobile services due to login requirements to provide personalized information. Other times the issue is with “Cognitive Load”, i.e., app designers taking the website building paradigms and attempting to apply them to mobile, resulting in too much on the screen. More advanced developers are designing with Gamification in mind, to make mundane mobile offerings more fun. Learn how to develop a multifaceted strategy to increase retention.

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Mike Brough, M2Catalyst

Dave Swartz, MEDL Mobile

 

2:00 – 2:30

Monetization - Read More

Google and Facebook have cracked the code, but clearly, building a sustainable business requires much more than building a popular service, website, or application. This panel brings together a group of application experts to explore the various ways to monetize mobile technologies. From fee for service to subscription to in-app purchases, to advertising, to big data analytics, all of the possible scenarios will be discussed. Guiding consumers down the final transaction path requires a deep understanding of the consumer profile and journey outside the app as well as inside of it. If you are building a mobile software application, this panel will describe how to transform your product into a viable business.

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Andrew Gerhart, AerServ

Naushad Huda, XTOPOLY

Fred Theil, Local Corporation

Dave Yonamine, MobilityWare

 

2:30 – 2:50 – Keynote: A Networked Society – Peter Linder, Ericsson

 

2:50 – 3:10 – Company Presentations

M2AppInsight – Mike Brough

Game Time – Joshua Jackson

 

3:10 – 3:30 – Break

 

3:30 – 4:00

Mobile Game Marketing - Read More

50% of the apps on the market are games, there are millions. Revenues are in the tens of billions. How does a game developer rise above the noise and work your way to the top of the charts? Join Game App leadership, including Matt Nutt from Glu Mobile that released the Kim Kardashian Game that netted $43M for Glu in the first 3 months and CEO of MobilityWare which produces market leading games such as Solitaire with tens of millions of users. Learn about epic mistakes and flops versus winning strategies. From game design to production to launch to post-launch marketing, games follow different roads to failure or success. Also learn of opportunities in Asia: Insights and Strategies for Western Mobile Developers. Also, overcoming Analysis Paralysis: The analytics overload, what is actionable data? What about Free to Play vs. Premium: The Good, the Bad and the Ugly?

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Matt Nutt, Glu Mobile

Dave Yonamine, MobilityWare

 

4:00 – 4:15

How SIRI Rocks Our Virtual World – Dean Weber, SHEnetics - Read More

Technology that talks your language. Bridging the gap between humans and machines with powerful natural language technology. Introduced in 2010, Siri is the blueprint for how a growing wave of artificially intelligent assistants will slot into our lives. The goal is a human-enhancing and potentially indispensable assistant that could supplement the limitations of our minds and free us from mundane and tedious tasks. Dean Weber of SHEnetics will discuss his 20 years of experience in virtual assistants along with his IP experience with patents sold to Apple.

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4:15 – 4:35 – App Developers Alliance

 

4:35 – 5:05

Wearables Panel - Read More

In 2014, wearables went from being a novel use of technology to the next big thing. Device makers are gearing up in preparation for the expected boom in wearables. By 2019, researchers predicts that the wearables hardware market will hit $53.2 billion in retail sales. This panel of wearable tech experts will look at what enterprise markets are ripe for wearables and how wearable tech will prove its worth in business processes. The track will explore questions such as: Where should developers be investing their time? How is the future likely to play out? What types of players and platforms are likely to dominate? What types of problems are the developer community uniquely positioned to address? How might developers be able to leverage the increasingly vast amounts of data coming off of these devices? This panel of experts in the wearables space will explore opportunities for developers to build experiences that either leverage wearable devices or run on them.

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Tom Chun, Samsung

Tom Ward, MEDL Mobile

 

5:05 – 5:30 – Keynote: Growth With the Future of Search & Apps – Vera Tzoneva, Google

 

5:30 – 5:45 – Closing Comments

 

5:45 – 6:30 – Cocktail Reception Sponsored by Local Corporation

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Speakers

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Peter Bohenek – President, Rhythm Interactive

Peter brings more than 19 years of marketing and management experience to Rhythm. As President, Peter is actively involved in all aspects of the business from forecasting and managing financials to planning and monitoring marketing strategies. Peter is always out and about pursuing new business opportunities and takes an active role in recruiting quality Rhythm talent. With all this on his plate, Peter still takes an interest in every client Rhythm works with, ensuring that their objectives and goals are being met. Peter believes in accountability and expects all Rhythm team members, including himself, to deliver top-quality products and service on time, every time.

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Mike Brough – CEO, M2Catalyst

Michael Brough is the CEO and Co-Founder of M2Catalyst, LLC which develops carrier grade mobile apps and global channels of distribution for mobile software. Michael is a mobile industry veteran with extensive business planning experience. As Sr. Director of Carrier and OEM sales at SMSI (NASDAQ) from 2006-2011 he achieved over $100M in personal software license sales and the best company sales performance for 2011. Michael was also Founder and CEO of NetGUI from 2000-2006.

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Tom Chun – VP of Strategy & Operations, Customer Development Organization, Samsung Electronics America

Mr Chun is chartered with unlocking growth opportunities from the company’s mobile and consumer electronics businesses. Tom has over 15 years of wireless and technology experience from companies such as Samsung, Motorola, Qualcomm, IBM, as well as wireless start-ups. Prior to joining Samsung, Tom held various management roles spanning strategy, market / competitive intelligence, M&A, and business development. Tom holds an M.B.A. from Yale University, a Master of Applied Science degree in Electrical and Computer Engineering from the University of Toronto and a Bachelor of Applied Science degree in Electrical and Computer Engineering from the University of Waterloo. Tom is a professionally licensed engineer.

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Frank E. Flores – Chief Executive Officer & Co-Founder, Moment M

Frank is pioneer in formulating solutions that drive growth in the evolving landscapes of the Internet age. Since the earliest days of online commerce, Frank has led and managed teams of talented and experienced marketers, software architects, and advertising executives, to build and execute integrated advertising campaigns for some of the nation’s largest brands.

He has provided fundamental strategic direction that address current and emerging markets and customer demands for businesses cross-industry, from finance and education to travel and hospitality. His strong experience in multi-screen, cross-channel advertising has allowed him to seamlessly and effectively integrate digital and traditional media formats that significantly contribute to client ROI.

Prior to co-founding moment | M, Frank was a managing partner and provided executive leadership for a prominent independent media agency, in Irvine Ca. Frank worked with his technical, marketing, creative and executive leadership teams to develop enterprise software tools that precisely measure cross-platform media performance in real-time, positioning the agency to the forefront of integrated media buying and planning.

During his agency tenure, Frank recognized the inherent value of real-time bidding (RTB) and programmatic media buying. He also came to understand that there was a genuine need for performance-enhancing platforms and tools in the fragmented mobile market. As a consummate ad executive with a product driven background, Frank decided to develop a cloud-based RTB solution that would help agencies and marketers advertise on mobile devices with a high degree of brand safety by using a single platform that simply and cost-effectively deploys, measures and manages mobile spend.

Thus, partnering with a highly experienced and accomplished software engineer, Benjamin Gram, Frank helped launch moment | M. As a co-founder of moment | M, Frank is committed to helping today’s marketers take control of their mobile media initiatives by leveraging everything this new form of automated programmatic media buying has to offer, including enhanced transparency, exacting efficiency, and scale.

Frank obtained his BA in Communications with an emphasis in “New MEDIA Technologies” from San Diego State University and received his MBA from the University of Southern California – Marshall School of Business.

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Andrew Gerhart – COO, AerServ

As Chief Operating Officer of AerServ, Andrew oversees the company?s day-to-day operations, ensuring that clients, employees, and partners have the right captains steering the innovation, solutions, and services needed for success in a mobile world. Andrew holds well over a decade of senior management experience in digital publishing. Previously, Andrew served as COO of Aerify Media. A longtime colleague of AerServ?s CEO Josh Speyer, Andrew formerly worked with Josh at Source Interlink Media (now rebranded as TEN: The Enthusiast Network), where he managed the SEO team and coordinated the SEO efforts for all web properties to maximize organic traffic and search engine exposure including Automotive.com, MotorTrend.com, Automobilemag.com, and 200 others.

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David Glickman – CEO, Ultra Mobile

For over 20 years, David Glickman has been a telecom innovator, serial entrepreneur, financier and visionary of multinational telecom companies. Prior to establishing Ultra Mobile, he founded and served as CEO of three other successful telecom businesses, including TelePacific, a competitive local exchange carrier which attracted $225 million from leading investors and grew into a $500 million company; Justice Technology, an international telecom company that was ranked as the number one fastest growing private company and Hometown Telecom, a global telecom company with the flagship offering IndiaLD, a leading service for international long distance calls to India and a three- time winner of the Best-ofTelecom Award from the US Commerce Association. Mr. Glickman is a graduate of the Wharton School of Business and earned a Master of Arts from the University of California, Los Angeles.

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Naushad Huda – CEO & Co-Founder, XTOPOLY

Naushad Huda, CEO and Co-Founder of XTOPOLY, graduated from UC Berkeley in 2001 with a degree in English. Soon after he went on to extend his education by attending and graduating from Whittier Law School. He earned many awards while attending Law School including the CALI award and Judicial Clerkship.

Naushad’s passion for entrepreneurship and everything mobile became apparent during his final year at Whittier when he bootstrapped the start-up mobile company XTOPOLY. Through his efforts, XTOPOLY has become a multi-award winning mobile interactive agency focusing on the fusion of creativity, innovation and technology. While spearheading the triple digit growth of a full-service mobile interactive agency in just a few short years, Naushad is regarded as a leader in the mobile space.

His experience is in creating integrated mobile strategies and tactics that cater to holistic marketing campaigns to extend brand stories. His experience ranges from solutions for small start ups to big brands such as Google/AdMob, Yamaha, Paramount Studios, T-Mobile, Cars.com, TracFone, HRBC, and many more. Naushad has also spoken or featured on a variety of panels and events by Variety Magazine, OMA, American Advertising Federation, AdWeek and many others.

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Gary Jabara – Founder, Chief Executive Officer, Mobilitie

Prior to founding Mobilitie, Gary was a Partner at Deloitte & Touche and the firm’s Partner-in-Charge of Wireless Real Estate and Infrastructure. Gary leads the firm in its quest to fulfill its mission and vision of being the most innovative and open infrastructure firm in the world. While at Deloitte, Gary oversaw the negotiation of over $10 billion of telecommunication infrastructure assets on behalf of the Big Six Wireless Carriers. He also led the firm’s National Practice for Capital Projects Advisory Services, and advised Global Fortune 100 firms on the efficient deployment of their capital. Gary has 23 years of experience in the mobile communication industry, starting with the Los Angeles Cellular Telephone Company, a McCaw Cellular/BellSouth joint venture, where he led the firm’s real estate division and was responsible for all aspects of site acquisition, budgeting, engineering, and development.

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Rishi Jhunjhnuwala – Co-Founder and CEO of PHIND, Inc.

Rishi Jhunjhnuwala is the Co-Founder and CEO at PHIND Inc. and leads PHIND’s vision, technology and values. Rishi believes strongly in creating disruptive technology that truly makes a difference in people’s lives by providing solutions that improve one’s experiences. Rishi has integrated Visual Meta Search along with Location Based Services to create the foundation of the product. Prior to PHIND, Rishi created a geo based social mobile application, Kaboo, and the experiences from it have greatly contributed to the execution of PHIND. He led the technology teams, and headed product and business development as well as the overall vision of the company. Rishi was also EVP of Business Development and Acquisitions at Plantation Bay Hotels, LLC, where he was responsible for mergers and acquisitions, partnerships, and key growth solutions in global markets.

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Russell Ketchum – Head of Google Analytics for Apps and Google Tag Manager, Google

Russell is the Lead Product Manager for Google Analytics for Mobile Apps and Google Tag Manager. In addition to his work as a PM on several Google ads products, Russell has designed and launched multiple iOS and Android apps throughout his career.

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Peter Linder – Vice President and Head of Engagement Practice Fixed Broadband & Convergence, Ericsson Region North America.

Peter has worked 21 years at Ericsson in Global and American positions. He is currently based in Dallas and address the North American. Market for network solutions in the IP and Transport domain. He is also Ericsson’s Networked Society Evangelist #7.

In his role as evangelist he address the broader industry transformation issues associated with the market shift from connecting 5B phones to connect 50B devices for consumer and business applications. He blogs weekly at www.ericsson.com and can be followed as @OneLinders on Twitter.

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Matt Nutt – VP and General Manager at Glu Mobile

Matt Nutt is VP and General Manager at Glu Mobile and runs its Long Beach studio. Formerly Cie Games, the Long Beach studio was acquired by Glu Mobile in August of 2014 and is the leading developer of mobile racing titles including the top grossing “Racing Rivals.” In his role, Matt oversees all aspects of the studios operations including design, development, and operations. 

Prior to joining Cie Games in 2013, Matt held management positions at Activision|Blizzard, Square-Enix, and Expedia. At Blizzard Entertainment, Matt helped publish record-breaking titles including DiabloIII, StarCraftII, and World of Warcraft expansions. Matt was also a founding shareholder and early member of the Expedia team that built the industry changing online travel service within Microsoft and eventually took the company public.

Matt likes to balance countless hours spent playing games with his passion for endurance races. He’s competed in many long distance triathlons, running races, and open water swims. He resides in Newport Beach, CA with his family.

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Dave Swartz – co-Founder & Chief Creative Officer, MEDL Mobile and co-Founder & President, Hang With, Inc.

MEDL Mobile is a custom mobile development agency that has architected, developed and launched hundreds of mobile applications for companies that range from Taco Bell, Teleflora, Hyundai and Experian to Marlee Matlin, Sarah Silverman, Real Madrid and Cheech & Chong. Hang With is the company behind the Hang w/ mobile app – a new rapidly growing “live-streaming social media” that allows people to “Hang With” each other through live video around the planet. The Hang w/ app reached the 1,000,000 download mark in only 9 short months and is being used by celebs such as 50 Cent, Timbaland, Kaskade, Larry the Cable Guy, Lucy Hale, Jamie Kennedy and Terrell Owens in order to build a more authentic social media relationship with their fans.

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Fred Thiel – Local Corporation, Chairman and CEO

Fred has more than 25 years of experience leading companies in the technology, data communications, Internet, Big Data, digital media and software industries. He was named chairman in January 2014, after joining the board in January 2013. Fred served as managing partner at Triton Pacific Capital Partners where he managed the software IT investment portfolio and served on the boards of four of its portfolio companies. Prior to Triton, Fred was founder and managing partner of TechStarter Ventures, a venture capital and technology incubator focused on developing Web 2.0 technologies and web properties. He also served as CEO of GameSpy Industries where he led the company from losses to almost double revenues in less than one year and was responsible for leading the sale of the company.

While chairman and CEO for Lantronix (LTRX), Fred led a repositioning, doubled the company’s revenue growth in four years, led four acquisitions and the initial public and secondary offerings that raised $120+ million. He also serves as a senior advisor to Graham Partners and as a director for three privately-held companies, including Predixion Software, Inc., B&B Electronics, Inc., and non-profit, technology organization, OCTANe LLC. Fred attended classes at the Stockholm School of Economics in Europe.

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Vera Tzoneva – Strategic Product Partnerships, Search and Platform, Google

Vera Tzoneva currently works on Strategic Product Partnerships for Search and Platform at Google. Her team at Google helps developers with discoverability and re-engagement integrations across Google Search on mobile. Previously, she worked at Meebo, an instant messaging and social networking service provider that Google acquired in 2012. She holds a degree from Yale University and resides in New York City.

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Tom Ward – Senior iOS Developer, MEDL Mobile

Tom has been involved in many aspects of software development. He started his career in the video game industry, working on titles for a variety of game consoles. Later, Tom became a freelance game and app developer. During this time, he taught game development courses at the Art Institute and CS Fullerton. This combination of experiences lets him mix the concepts of desktop and embedded software on any platform. Currently residing at MEDL Mobile, Tom focuses primarily on developing mobile apps and solutions combining custom software and hardware.

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Dean Weber – President and CTO, SHEnetics

Dean started SHEnetics with a passion spanning over 20 years to create a virtual assistant that works from all the devices you use every day. He is a serial entrepreneur and inventor with extensive voice technology, artificial intelligence and human machine interface experience in the mobile and telecom industries. He is a proven leader with a successful track record in launching leading edge technology and solutions. Dean has broad international experience including launching next generation Dialtone 2.0 services throughout Mexico and India. Dean brings strong IP experience with patents sold to Apple and is referenced on patents from numerous industry leaders. In the late 1990s, Dean founded One Voice Technologies which aunched the industry’s first virtual assistant. His background includes software development at Xerox, United Technologies (Hamilton Standard Space & Sea Systems) and Northrop Grumman with a DOD top secret clearance on the NASA Spacesuit, Space Station and US Air Force B-2 stealth bomber projects.

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